Apple acquires DarwinAI, a developer of artificial intelligence technologies

Apple has acquired the Canadian startup DarwinAI, which specializes in developing artificial intelligence technologies, as part of the American giant company’s strategy to enhance its capabilities in the field of artificial intelligence in light of the strong competition now with companies such as Google, Microsoft, and OpenAI, as Apple plans to provide its devices and services with intelligence features. Generative artificial intelligence during the current year 2024, with a focus on running AI models directly on the devices themselves, whether iPhone, iPad, or Mac, depending on the capabilities of the processors. Apple Silicon To ensure privacy.

While Apple, as usual, did not reveal the financial details of the deal, as the company periodically acquires small companies to enhance its capabilities and future plans, dozens of DarwinAI employees have joined the work team at Apple, including researcher Alexander Wong, who assumes the role of leader or manager of the new group.

How Apple benefits from the acquisition of DarwinAI ?

The acquisition of DarwinAI would enhance Apple's efforts in various industries, as the technologies developed by the Canadian company include artificial intelligence techniques to visually inspect components during the manufacturing process, but Darwin AI excels in developing artificial intelligence systems with a smaller size and faster performance, which… This would provide the ability to run different artificial intelligence models directly on the same devices (iPhone 16 For example) without the need to rely on cloud computing or processing data over the Internet, which ensures greater speed and better privacy for users, as Apple is known to focus on privacy in its products.

Apple is expected to announce a set of artificial intelligence features in the new version of the operating system for iPhone and iPad devices, iOS 18, later next June 2024 during its annual developers conference for this year, WWDC, which may include a smarter version of the voice assistant. Siri, in addition to generative artificial intelligence features in messaging applications, iWork, Apple Music, and others, and Apple is also working on providing its tools to developers, such as Xcode With smart features, in addition to relying on AI technologies in customer service.

Tim Cook, CEO of Apple, had confirmed earlier last February 2024, during the announcement of Apple’s financial results in the last quarter of 2023, the company’s plans regarding artificial intelligence, as he said that Apple is working to supply the company’s devices, including the iPhone. iPad and other features Generative artificial intelligence generative AI, later this year 2024.